of minority firms we have a diversity problem across the board whether we are talking about media, technology companies. we have a massive problem. until we have jobs and freedom economic prosperity, we will continue to suffer in that regard. >> yet, what we have and this is where we can look back on this 50th anniversary how is it relevant today and the future? we can vote. we can vote with our pocketbooks and remote control. if there isn't a justice we perceive as far as not having enough adversity of our culture, we can speak and we can speak very loudly. >> one unifying color is green, right? >> yes. >> there is truth to that. >> michelle spos to that. >> you do see -- that's right. but you do see viviana, look at why things are moving faster to reaching out to hispanics. gee, there is a dollar attached to appealing to hispanics. >> absolutely. it's really interesting because in this sense, i think the business community and even the media community has been the leadership has been incredibly savvy and they realize this community is topping 1 trillion in buying power and the focus is on t